Exactly two years ago I came home with a small stash of beautiful upholstery fabric samples. Little did I know how quickly and profoundly these textiles would change my life! Today I want to tell the amazing story of FabMo, the non-profit organization where I acquired those samples, and the inspiring story of it’s two co-founders, Hannah and Jonathan Cranch.
How It All Started
A couple of decades ago Hannah and Jonathan Cranch were ordinary people going about their own business. Hannah taught art in Palo Alto primary schools, while Jonathan was a general contractor. They occasionally enjoyed attending seasonal open houses at the Design Center in San Francisco, seeing what was new in the design world. They both enjoyed the refreshments, browsing the beautiful displays and chatting with the salespeople
One day, during one such visit, they saw a man toss a big trash bag into the dumpster. The bag tore open, spilling out a bunch of gorgeous fabrics. It turned out that in preparation for the open houses, the showrooms had to make room for newly released fabrics, which meant getting rid of all the discontinued textiles. These exquisite, expensive designer fabrics, which were displayed but never used, were thus headed for the landfill.
Hannah, as an art teacher, knew her fellow teachers would salivate over such a treasure, so she began the quest to save these resources. She visited showrooms and spoke with key people, asking for some fabrics, and they gradually agreed to give her some. Each time, she returned home with a bag or two full of lustrous samples, which she distributed to Palo Alto teachers.
As she gradually built relationships, the amount of material she acquired began to grow. Soon, she and Jonathan started supplying five school districts, and passed some fabrics on to the Children’s Theater, as well.
When Things Got More Serious
Hannah later learned that someone named Steve was visiting the showrooms every Monday to collect discontinued fabric samples, which were then picked up by a charitable organization run by a group of nuns. One day the charity did not come by to pick up, and so showroom workers asked Hannah, who was fortuitously at the Design Center at that moment, whether she wanted the fabrics. She certainly did! As it turned out, the charity never came back, and Hannah began a weekly pickup from then on. With the sudden increase in quantity, the picture changed dramatically.
At essentially the same time, in summer 2007, Palo Alto schools closed for the summer. Hannah and Jonathan were unable to distribute the growing amounts of fabrics they were collecting. They published notices on Freecycle, Craigslist and other online venues, and began compiling an email list of interested people. Soon after, they set up five tables in their living room, filled them up with materials, and invited these interested fabric-lovers to come over and pick whatever they wanted. Before long this became a recurring event.
Originally, Hannah and Jonathan distributed the materials they gathered. They were the ones deciding what resources to give each school/theater. Once they allowed people to come over to their house and pick on their own, however, they could no longer think of it as “distribution.” They decided to call these “selection events” instead, since patrons got to choose their own treasures.
At first, their living-room events lasted two days. As the amount of fabrics kept growing, they were extended to three. Soon, the living room wasn’t big enough for everything. Hannah and Jonathan set up yet more tables in their family room.
But the rescued samples kept accumulating. In no time they filled one spare bedroom, then another, until all the bedrooms in the house were full of textiles and other materials.
Hannah and Jonathan began holding regular selection events, timing them to open up a guest room as needed.
Their email list, initially limited to about thirty people, kept growing. Before long, some one hundred and seventy people came by every month. Some were hesitant to enter a private house. Others, however, came regularly. Some of the latter offered to help pay for the gas for Hannah’s collection trips to SF, so Hannah and Jonathan put up a donation box to help finance their drives. Then someone offered to help take care of welcoming guests. One day, when Hannah, who was also co-owner of a catering business, was too busy with an event, Jonathan took that woman up on her offer. From then on the Cranches relied more and more on volunteers to help them with the many tasks of gathering, sorting and distributing. They started documenting who came to their house, and, in order to limit crowding, began setting appointments.
How FabMo Was Born
In 2009, after years of making fabrics available from their private house, Jonathan learned that their home insurance would not cover such large gatherings. Although the Cranches distributed everything for free, the insurance considered what they were doing as a business. So they found a small shared space in Palo Alto where they could hold Selection Events, but which had very little room for storage.
Six months later they moved to a bigger warehouse on Old Middlefield Road. Later they added another warehouse.
That same year FabMo was born as a public benefit corporation, and in 2010 was granted 501(c)(3) status. FabMo was now officially a non-profit organization! The name FabMo is short for Fabrics and More, as by then the Cranches rescued many different materials. In addition to fabrics, they also saved wallpapers, trims, tiles, leather, carpets and so on.
Since then, FabMo’s activities have continued to expand. Nine years ago, a regular attendee suggested creating an event for people to showcase items they created with FabMo materials, so as to inspire others. That’s how the Holiday Boutique came about. In 2015 FabMo moved into their current location in Mountain View. They regularly hold monthly three-day Selection Events, as well as 8-10 Special Sales a year.
In 2014 FabMo started holding regular events in Santa Cruz as well, with an active volunteer and consumer base there. They also hold Selection Events in Vallejo, as well as in different Bay Area Tech Shops. FabMo has a regular presence in at least four fairs every year (MakersFaire, San Mateo County Fair, and two Earth Day Fairs).
These days, FabMo rescues more than 70 tons of materials every year from Design Centers in San Francisco and San Jose, and from other miscellaneous sources. They make these amazing resources available to creative souls all over the Bay Area and beyond. More than 8,500 people are signed up to their mailing list, with about 300 coming to collect treasures during each Selection Event. Hannah and Jonathan continue to be very involved with the organization relying on an active Board, a growing family of several hundred volunteers, and textile aficionados, who, like themselves, appreciate the creative and environmental impact of this amazing endeavor. People come from Hawaii, the Pacific Northwest, Michigan and beyond to attend, determining their own schedule based on FabMo’s.
To this day, FabMo distributes fabrics for a suggested donation. It trusts patrons to give what they can to help keep the project running. Costs of maintaining such a business in the Bay Area are sky-high, as are utilities and fuel. Teachers still receive many of the materials for free. FabMo only sells Special Sale materials, but even then for low prices.
Hannah and Jonathan didn’t plan any of this. They simply couldn’t stand to see fabulous textiles thrown away and wasted, and before they knew it, FabMo had appeared. What started as a small project of love run by two individuals, turned into a collaborative effort of a creative, eco-friendly community, a family of sorts. But it still remains a not-for-profit project of love.
FabMo’s dedication continues to keep tons of precious resources out of the landfill. It also progressively builds an entire community of like-minded people who care about the environment. Likewise, it encourages the creativity of numerous others. The Cranches certainly changed my life, re-sparking my own long-suppressed creativity.
Now, people from all over the United States are starting to ask how to establish similar organizations. The Cranches even received a few inquiries from overseas. Imagine how many resources could be rescued if every community had a FabMo! Imagine all the creative things people could come up with!
To learn more about FabMo or sign up to their mailing list check out their web page: http://www.fabmo.org/fabmo/Home.html. You can also like their Facebook page: https://www.facebook.com/FabMo. And, if you live in the Bay Area, make sure to come check out this year’s Boutique. You will not only be able to buy one-of-a-kind, earth-friendly and locally-made pieces of art, but also support this amazing non profit!